Webinar: Measuring Circular Impact

Circularity

Presentation of the new Circularity Report

Measuring Circular impact - methodology and guide for practitionersAn assessment of the electronics industry in GermanyDespite growing awareness of sustainability, most industries, consumers, and policies still operate within a linear consumption model—where products are made, used, and discarded. In sectors like consumer electronics, this model drives resource depletion, CO₂ emissions, and e-waste, now the world’s fastest growing waste stream. In Germany alone, over 21 million new smartphones were sold in 2024, while an estimated staggering 300 million functioning devices remain unused in drawers and closets.Circular business models such as rental and second-hand sales offer promising alternatives—but how effective are they really in reducing environmental impact?Join us for this exclusive webinar, where we’ll present key findings from “UNDRESS Circularity”—a groundbreaking project led by Circularity e.V. in partnership with Fraunhofer IZM, Systemiq, and 12 leading industry partners, incl. Vodafone, Telekom, Assurant, Everphone, Recommerce Group, Rebuy, Grover, Foxway, Ingram Micro Lifecycle, Reverse Logistics Group, Circulee, Fixfirst. Together, we explored how circular business models influence the actual use phase of products—one of the most critical and least understood areas of environmental impact.On this day, we celebrate the publication of the Industry Report, making our Circular Business Model Impact methodology and step-by-step guide available.What to expect:<ul><li>Why the use phase is essential to understanding the real impact of circular models </li><li>How to measure and optimize environmental outcomes in rental and second-hand systems </li><li>Insights from exclusive company data, expert interviews, and market research </li><li>A new practitioner-ready framework for impact assessment in circular business models </li><li>Case examples from across the consumer electronics sector </li></ul>Whether you're a sustainability professional, policymaker, investor, or industry leader—this webinar offers practical tools and fresh perspectives to support the transition toward a more resource-efficient, circular economy.📅 Date &amp; Time: April 29, 2025, 3:00–4:00 PM (CET)📍 Location: Online (link will be shared upon registration)Let’s rethink how we use—and reuse—our products.

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Webinar: Measuring Circular Impact

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