Shades of Greenwashing: Navigating the Spectrum of Corporate Sustainability

Join Professor Ioannou for a frank discussion on corporate greenwashing and the spectrum of sustainability claims. Ioannis will talk about his latest research on how companies navigate the greenwashing minefield - from authentic initiatives to dubious green marketing ploys. Explore the strategic drivers behind greenwashing, its impact on business reputation, and the challenges of spotting it. Bring your own experiences with corporate sustainability claims, good or bad. Ask Ioannis how to differentiate real environmental and social commitments from green/social PR stunts, or share your strategies for maintaining integrity in sustainability reporting and communications. Whether you're battling greenwashing accusations or trying to build genuine green credentials, this candid talk will equip you with fresh insights on this critical challenge facing businesses today.

The cost is €15 per person. Dress code is business.

We thank Badr Harmak, Enterprise Project Manager and LBS alumn for hosting us at Allianz Global Investors’ offices in Frankfurt!

As we collaborate with other Alumni clubs in Frankfurt, we have allocated a few tickets for alumni of other Business Schools in Frankfurt.

Ioannis Ioannou - Executive Bio:

Professor Ioannis Ioannou is a world-renowned expert in sustainability leadership, corporate responsibility, and ESG integration. His award-winning academic work on strategic ESG integration, coupled with his focus on the investment community and financial markets, has established him as a thought leader in the field.

Professor Ioannou's research, published in top-tier peer-reviewed journals such as the Strategic Management Journal, Academy of Management Review, and Management Science, provides invaluable insights into the challenges and opportunities organizations face when developing sustainable business models.

He is the most cited scholar of his graduating class and also serves as an Associate Editor of Strategic Management Journal and Management Science, two of the field's most prestigious academic journals. Recognized as a thought leader in both academia and practice, Professor Ioannou actively engages with leading companies, boards, and executives, providing valuable perspectives on the implications of transitioning to sustainability leadership for both businesses and investors.

Deeply committed to both research and practice, his expertise has earned him positions on various advisory boards, including the Sustainability Advisory Panel of Merck KGaA, the ESG Advisory Board of the DWS Group, and as a member of the World Economic Forum (WEF) Expert Network, where he offers expert guidance on Sustainable Development.

A sought-after speaker and advisor, Professor Ioannou has delivered numerous keynote speeches at high-profile events and industry conferences worldwide, sharing insights from his research and its practical applications. His work has been featured in popular and managerial press outlets, and he is recognized as a top global influencer on responsible business and sustainability matters across social media platforms.

Furthermore, Professor Ioannou has been named a LinkedIn Top Voice, acknowledging his significant influence and thought leadership in his field.Professor Ioannou holds a magna cum laude degree in Economics and Mathematics from Yale University and a Ph.D. in Business Economics from Harvard University and the Harvard Business School.

As an Associate Professor with tenure at the London Business School (LBS), he teaches on various degree programs and is a regular contributor to numerous executive education programs, including modules on Responsible Business and Sustainability.

Through his multifaceted approach to sustainability leadership, Professor Ioannou continues to shape the future of sustainable business practices and responsible investing, bridging the gap between academic insights and real-world implementation.