Lean Café @ BHT Startup Hub - Rethinking Market Research for Startups

Join the Lean Cafe @ BHT Startup Hub. The place and space for our community to network, learn from peers, besides an input session from an expert covering a relevant topic for startup founders.

The input session at this Lean Cafe aim to reframe market research as the foundation for customer understanding, product strategy and business planning. Alison Esposti will share a simple, practical approach founders can use to turn customer insights into real market opportunities and as the foundation for building a focused go-to-market strategy.

Meet the Speakers

Alison Esposti - Marketing Coach

Alison is a marketing specialist with over 20 years’ experience growing brands and developing marketing teams. She helps startups unlock growth by identifying their marketing blind spots. Drawing on best-practice marketing principles and her own hands-on experience, she offers practical, actionable ways to move forward on the path to growth.

Prior to consulting, she led marketing at startups for 8 years and spent 5 years running digital marketing at UK mobile network giffgaff, driving consistent YoY growth.

She spent her early career both client and agency-side in roles spanning market research, branding, PR and partnership marketing.

Alison holds a CIM Postgraduate Diploma in Marketing and is a Chartered Marketer.

LOCATION:

Berliner Hochschule für Technik (BHT)
GLASBOX, Raum E 00, Haus Bauwesen (D)
Luxemburger Str. 10
13353 Berlin

Please bring a little something to eat for our shared breakfast.